Take that.
Nazim 1-0 Glogster
Comparing Olly Murs' combination of his music video and digipak is very similar to ours. We both are aimed towards the same fan base and have successfully used music to improve our image. The importance of synergy within media products, is essentially to stamp down your artist with their own unique features.
Looking outside of the pop genre, other artists/groups who aim to establish themselves with a unique combination within all their products is N-Dubz. The font used by N-Dubz is carried on throughout almost all their media products. This font has become a well-known label for the band due to the way they manipulated the writing over their products.This is one way, I can see synergy benefiting an artist or group and gaining popularity for them
By looking at inspirations such as Olly Murs and N-Dubz, we have been able to understand not only how to use Synergy, but why and in what way. This has been a very insightful research, and how surely bettered my outlook on the combination of media products.
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