Bearing in mind this was the first time I had anything to do with acting on camera, and more important lip syncing I think my acting was done rather well and didn't seem stiff or uncomfortable on camera. With pop artists, they've always got to put forward a fun likeable personality through the camera, and I think that with some of my (not so good) dance moves and energy, I was able to do that. In terms of the video itself, it's applying to all the conventions as well as following the plans, which was always a good thing as if we ever got stuck or confused along the way we could always refer back to our plans. Some other groups didn't do this and completely ignored their plan, this meant when some disagreements occurred over their new ideas, they didn't have anything to look at such as a plan directing them. With us, however, the plan was always out in front of us during the production and ready for us all to expand on. I think we picked 3 very good locations, which looked good on camera and matched the feeling of the music video. The lip-sync was perfect and the costume also conformed to usual conventions. We paid particular attention to the clothing in the MV, therefore had to do a lot of research to find what style of clothing is most popular among female audiences and our results showed us shirts, and smart clothing. I personally feel as though the cutting was done well and we switched across base-tracks effectively. During filming we also maintained the 'invisible line' of 180 degree's and this really helped the production of our MV as it meant that no clips were confusing to either us nor the audience. If I could go back and change one thing, it may be to improve some of the narrative or film an even better shot for the starting few seconds. Although the view across the skyline was good, I think there can be better clips recorded to introduce the song.
Now onto the ancillary. I was more-so proud of my Ancillary than any other work I had produced in my 18 years of life. I put a lot of time and dedication into this, working off teacher and peer feedback trying to improve at every step. Having a look back over it, I can proudly say that I did follow all the forms and conventions you'd expect to find. I made sure that I was aware of, and following the Do's & Dont's. The colours picked, were not out of the blue (haha see what I did there), but were chosen for a particular reason explained in my plan, as was every other layer. I think the image looks very bold and striking. This was very important, taking in mind that we have a female target audience so I feel as though the image has reached out and appealed to the target. The rule of thirds was also evidently followed as were many other conventions. The track-listing at the back along with the extended track-listing on the inside links the two panels together and 3 of the 4 panels all are linked together through the braces. The advert also features the braces, making it clear that it is combined with the digipak product and all belonging to one. I've made sure, that even with changes to the style and layout, compared to the digipak, that the synergy and link between all my media products are clear. The text is very easy to read and placed in order of importance where necessary. I've also worked out digging in the finest details to add professionalism to my work, such as the copyright info on the CD and the serial code on the spine. This has made for a better Ancillary product all over. If I could change one thing, I would possibly add in some social networking links to promote Leon Cross' twitter and facebook, keeping the fans involved and engaged on a closer level.
Putting both MV and ancillary together. I feel as though I've been successful in creating two media products which are of great standard and follow the usual styles which we see in the modern pop era. My research has enabled me to create a replicate of what we see among famous pop-stars and take inspiration from the many ways they build their characters and promote their own work. This has been a very long and fun period, during which I produced both products. But as I look back, I think that is was very successful, and I cna now be proud of my efforts
Mood(in form of a very well produced music video):
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