PLANNING - Final Song Choice

As a group, between the two songs of Ed Sheeran 'U.N.I' and Olly Murs 'Hey You Beautiful'.

We came to a conclusion of what song to use for our music video by putting the following things into consideration.

• Visual/Image - Would the song fit the visuals of either Nazim or Alan?

• Tempo and Diction - We had to see if the either Nazim or Alan would be able to follow the tempo/pace of the song and when they sang/lip synced to the lyrics, it was clear what they were singing.

• Draft Ideas - We had to make sure that we had draft ideas for either song since we didn't want to chose a song which it would be hard to think of a concept and plot for.

We played both songs and listened to them to see if the lyrics of the song was to our liking and to decide if either one of the songs would look like the voice belonged to Alan or Nazim and if it would fit their visuals.

We then had both of them attempt to sing along to the two songs to see which one was more difficult to sing-a-long.

After considering and voting as a group, we came to a unanimous vote and chose Olly Murs 'Hey You' beautiful and Nazim as the artist and give her the alias name of Leon Cross since he fitted the sound of the song more

RESEARCH - Pop Music

Pop Music

Pop music is a term which originally comes from 'popular' and originated in modern form in 1950's, from rock and roll. It is described as 'ecletic' which is quite evident as it borrows various elements from other styles of music including country, rock, urban and dance. Pop is a genre which also includes sub genres such as indie pop, electro pop and synth pop.

Michael Jackson is renowned as the 'King of Pop' and is recognized as the most successful entertainer of all time by the Official Guinness World Records.  "His contributions to music, dance, and fashion, along with his publicized personal life, made him a global figure in popular culture for over four decades."

One Direction have used stylists and video directors to help create the ultimate package which has successfully pulled in the interest of millions of teenage girls. Signed under Simon Cowells label, SYCO, they have proven to achieve worldwide success as a Pop Boyband.

PLANNING - Mood Board - Olly Murs

Through our synergy products, we will use a variety of props, colours and location to portray and promote the artist and aid the consumers to recognise what is their merchandise. as well as the album. We will use simple colours in all of the media products so that it connects and allows the audience to know.

[REFLECTING AS YEAR] Music Video & DigiPak

Music Video:

Not Yet Uploaded to Student Blog

Digipak:

Hey Ya - OutKast

[RESEARCH] Synergy & Branding

Ed Sheeran Synergy & Branding

Genre :
Our Genre is going to be hip hop because as a group we thought that hip hop music would suit more and it would be much easier to lip sync as we all listen to the hip hop music.

Artist:
There are lots of artists that are in the category (hip hop) and I decided to look at a artist that is well known in brand and music which is Ed Sheeran.

Album Name:

In this album, there are a lot of key features that are highlighted such as the orange colour, white title and the font of the title is the same throughout the back of the album cover. The white cat paw next to his name represents one of his music videos where he shows his pet cat in the video which links. The orange might represent his orange hair as his hair is ginger which goes well with the background of the album cover.






Synergy:
Ed Sheeran uses his music in his album to convince the audience's to buy his product to give him profit. For example the back of his album has his music which attracts the audience's to buy the album as his album is well known. He also only has his music at the back of his album cover for them to only look at the music that he has produced which is most important to him.




Branding:
Branding is when cross media is used to attract the audiences which allows the audience to recognize the artist through their products. Ed Sheeran brands himself with the cat paw next to his name on the album so that when the audience see that logo, they would know that it is him and the mixture of the colours white and orange is really unique on albums.

COPYRIGHT PERMISSION FOR SYCO RECORDS

RESEARCH: Synergy and Branding

RESEARCH: Synergy and Branding

The genre of chosen music video will be POP. The artist I have chosen to analyse is Taylor Swift