Copyright permission for a song

[RESEARCH] Synergy & Branding

Communicating (Whatsapp)

For communication, we decided to take each others numbers so we could talk on whatsapp about our music video. We made a group on whats app called Group 26 Which is really helpful as we could communicate more with each other and we need teamwork for us to acheive what we want in our music video.

RESEARCH - Branding and Synergy

RESEARCH - Analysis Of Cross Media Promotion Package

Album Cover Name: Unorthodox Jukebox

Key Features highlighted:

• Monkey (brown)
• Colours - Black, Brown, White, Red and Gold
• Font - Red and Black

Music Video single Bruno Mars - Treasure

• Colours - Gold, Black, Rainbow
• Props - Guitar
• Costume - Red suit

The red costume, is worn throughout the band members, back up members and the artist himself. Indicating that this is one group who plays and acts together, this helps the audience identify that red costumes belongs to Bruno Mars. This the props, of guitars, microphone, and drum kits suggests that the act is on a stage performing to the camera or to an audience. The red costumes, matched with the red font on the front of Bruno's album. Thus the background/setting of the music video is black, which also matches with the album tittle. This synergy is good for promotion, because audience are able to notice the black and red theme colours, and match it to the album. Thus the gold colour, which is shown on the album rims, matches with the golden globe light in his music video, these 3 colours are memorable for the audience.

RESEARCH: Analysing Costume, Setting and Location

Analysing Costume, Setting and Location

- There was 38 Base Tracks

Costume:

15 Outfits
8 Outfits for 2 artists
7 Outfits on 6 Extras
Costume fitted in well with the music video feel. Criminals wore hoodies as did the victim, brings in feel of gang crime. The two artists then changed their outfit to a much more expensive, cleaner outfit when reaching a 'better point' in the music video where lyrics suggested things were improving. This was a sort of visual illustration of the improvement. There was also suitable costume, with the parents wearing their nightdresses at home and casual clothing outside from any other extras.

Settings:

First street, car pulling up
Konan's house (1st house)
Krept's house. (2nd house)
Car parked in street outside
Street the two artists walk down
A Living Room
Outside a house/estate

The settings also was very relevant to the artists and their background. There was nothing extra-ordinary yet the lyrics were correlating to the location eg: running into bedroom. The music video overall aimed to recreate an event that the rapper had been affected by. Using simple locations also helped the audience to relate to the music video and the rapper. There were locations such as streets and flats which we walk by everyday, making the artists and their lives seem closer to us.

Props:

Car
Phone

Not many props were needed for this music video, but relevant ones were brought in to add to effect such as the BlackBerry phone when the artists says about the message he received, as well as the call. 

RESEARCH: Previous Student Video

Research:  Previous Student Video Review

The Music Video remake of Hero was a particular good one as it used many cuts and transitions which kept me constantly engaged and interested in the music video. They followed conventions suggested by both Goodwin and Vernalis. There is consistent repition of the word 'hero' and follows a basic illustration style. There is clearly links between the lyrics and the music video which makes sense for the viewer. The main female singer is also looking directly at the camera at times, which involves the viewer watching the performance. There is also quite clearly a couple base tracks used which are changed to and from through jump cuts. The camera focuses on the female artists when singing the chorus mostly and the male actor when we hear the male voice.

Overall I liked this music video as I believe it was constructed well with a good structure and story, the cuts and edits made me much more engaged with the music video, always paying attention, making it a successful music video.


Nigel, Beverley, Camilla, Irene - Hero

RESEARCH: Laura Mulvey

Laura Mulvey: Representation

“In a world ordered by sexual imbalance, pleasure in looking has been split between active/male and passive/female. The determining male gaze projects its fantasy onto female figure which is styled accordingly”. (Laura Mulvey, 1992.)

The statement above explains to us Laura Mulveys view on representation in Music videos. She speaks of a 'male gaze' and 'pleasure', two terms which interlink often when describing some music videos. She picks up mainly on the representation of women, made to look more attractive to the male gaze. This essentially could mean to turn the female figure into a sexual object in order to attract the male audience through visuals.

From this, I expect that you could see many common representation of women in music videos produced for the 'male gaze' such as:

• Attractive women
• Women in little clothing
• Focus on certain body parts of female.
• Man empowering female

Below is a video which conforms to much of what Laura Mulvey has said. There is a clear representation of women of the points mentioned above. Certain women body parts are a significant part of the lyrics as well as the title of the song.

Alternatively in videos which may have been created for the female gaze, representation would be very different and challenge objectifying women. Videos which do this may include:

• Women looking 'modest'
• Women not under male control
• Focus on an attractive male figure

I believe Mulveys opinion is still relevant to today's society. There are plenty of music videos which objectify women for male gaze as well as many challenging this view. This style is much more common in rap and pop music today and is a familiar representation of women

[RESEARCH] Analysis on Costume, Props and Setting

Taeyang - Wedding Dress

RESEARCH: Carol Vernallis

Carol Vernallis Experiencing Music Videos

Carol Vernallis made some key points regarding editing and camerawork use in music videos. She had come to the conclusion that edits are much more frequent in Music Videos and tend follow a rhythmic base. The editing in videos is much more obvious which makes it stand out and attract attention. 

Here are some main points she had made:

- Rules of 'Continuity Editing' are often broken to draw attention to what is happening, this is different to what we may see in TV shows. `

- Edits may be intentionally made to be very noticeable in order to draw attention to the artist. Special effects may be used.

- Consistent use of Jump Cuts

- Many base tracks used to create a story or structure. 

- Camera and edits moving to the beat of the music.

This is a video which illustrate some points Carol Vernallis has picked up on:

There is clearly many jump cuts happening in this Music Video. The jump cuts are keeping the reader constantly engaged with what is going on in the screen. There is some camera movement but the edits are most obvious in moving to the beat of the music.It is also quite clear a number of base tracks had been used, which reappear at certain points of the music video eg: chorus, repetition of a word etc.

[ANALYSIS] Previous student video

14. Hannah Dang, Hanna Stollery, Remina Akhtar, Nadia Begum

The Genre for this music video is R&B and Dubstep.

This video uses Carol Vernallis Theory as it uses a lot of editing in the music video which draws attention to the audiences. The editing were mostly reflections and fades and filters throughout the video. It also had a lot of jump cuts, match cuts and base tracks throughout the music video. This also uses Goodwin's theory as the artist looks directly at the camera to make eye contact to the audiences. In this music video, there are many base tracks. We can identify the base tracks which is the streets, the part where she is projected and the part where there is a broken car at the top. There were also repetition in the music video. This Music video is a disjuncture as there is no connection between the lyrics and video. In this video, there were no male gaze except that she was wearing short jeans which shows her legs.

[RESEARCH] What is the function of a music video?

Music videos existed in the 50's and were first produced in the late 60's and early 70's. Its purpose was to entertain people over the television.

How is a music video different to a TV programme?
- Music videos are much shorter than a program
-Uses editing
-Uses repetition
-Base tracks

What is the purpose for a music video?
-To Sell
-Money
-Entertain
-Promote the artists

How do you access music videos?
-Download
-Youtube
-MTV

How have music video developed?
Throughout the years of music videos, they have become more sophisticated and more entertaining by the modern date effects and technology.

[RESEARCH] Copyright Clearance

Syco Entertainment
London, United Kingdon

Dear Syco Entertainment,

Request for copyright permission to use part or whole of Bleeding Love - Leona Lewis.

I am a student of A Level Media Studies and for my Advanced Portfolio I will be working in a group to produce a promotional package for the release of a new album track. I would like to request permission to use the above track for this project.

The finished project will not be made available publicly and will be used solely for coursework purposes. The holder of the original copyright will be fully acknowledge in the finished project.

If you do not hold the right for this song I should be grateful if you could forward this request to the appropriate person or return it to me with the contact details in order that i might approach the copyright holder directly.

Yours faithfully

Alan Duong
a_duong96@hotmail.com

RESEARCH - Analysis of Costume, Props and Setting

There is 8 base tracks in this MV

Costume
There is outfits worn in total is 6 in the MV. 5 worn by the artist and just 1 by the extras
- Only wearing trousers in one scene
- Girl in bed wearing white dress portraying her innocence and purity
- Artists in formal wear, dress shirt, trousers and smart shoes
- Back up dancers wearing similar dark and red clothing
- Army styled jacket, jeans and white shirt
-  Black bullet-proof singlet and jeans
The outfits worn fit with the Gothic feel and look of the setting of the Music Video so there's no clashing of setting, clothing, props etc

Setting 
-  Cemetery
- Abandoned House
- Hallway of House
- Room In House
- Gates
- Chandelier and decorations in the hallway
-
Props
- Cemetery
- Gave Stone with 'I'll Be There' (Song title) on it.
- Crow and Wolf
- Bed and Red bedsheets
- Curtains

[ANALYSIS] Costume, Settings & Props

Demi Lovato - LaLa Land

This first costume, is at a presenters show where she dresses causal for an informal interview. This shows off her casual personalty and character, thus introducing Demi Lovato. 

The next costume, is also casual and outgoing, this is where she is on the streets where evrybody is famous and glamorous. Paparazzi is everywhere, however she shows off her ordinary self which attracts those underdogs. 

As she sings, and promotes herself as a new artist, this dress is her being interviewed and taking photos, the famous life! However, she wears converses, which also indicates that she is genuine. This costume helps make her seem more glamorous, and reveal her beauty to the world, it is different from her other causal costumes because she is attending a celebrity event. 

This is her last costume change, this pink dress and the wig (prop) indicates that she is trying to be someone she's not. And you can tell because its a pink wig, her facial expressions and lyrics contradict this, as she doesn't care about fame. The location is a photo shoot, which helps the audience acknowledge that she is now famous and celebrities usually have photo shoots with make up artist and photographers. 

[RECAP] Functions of a music video

This is a good example of a music video, as P!NK promotes herself as a singer, actress and dancer. This short story combined into a few minutes has structure and attracts the audience through dismemberment of herself, drawing in males. Also, grabbing females attention through the male actor which looks sophisticated using the visual aspects of the video.

[RESEARCH] Copyright clearance

Deconstruction Records

Manchester/London

Dear Deconstruction Records,

Request for copyright permission to use part or whole of I Need Your Love by Calvin Harris Ft. Ellie Goulding.

I am a student of A Level Media Studies and for my Advanced Portfolio I will be working in a group to produce a promotional package for the release of a new album track. I would like to request permission to use the above track for this project.

The finished project will not be made available publicly and will be used solely for coursework purposes. The holder of the original copyright will be fully acknowledge in the finished project.

If you do not hold the right for this song I should be grateful if you could forward this request to the appropriate person or return it to me with the contact details in order that i might approach the copyright holder directly.

Yours faithfully

Doan Luu Nguyen
Doanluunguyen@hotmail.co.uk

Summer Work - Remake of Music Video

Britney Spears - Baby
Student Summerwork 2013: Set 5 - Group 21 (Augusto, Doan, Samuel, Cem)

RESEARCH - Time Toast

RESEARCH: Andrew Goodwin

Andrew Goodwin: Dancing in the Distraction Factory

In his book 'Dancing in the Distraction Factory' Andrew Goodwin stated that he felt that the tradition narrative analysis doesn't apply to pop videos. He states several reasons for the vast amount of variations when it comes to pop music videos:

1. Pop videos are built around songs – and often songs do not pose traditional narrative structures..
2. Pop video uses the singer both as the narrator and as a character.
3. The singer often looks directly at the camera – this involves the viewer, creating a closer connection between the artist and viewer.

He also states that 'pop videos rely on repetition'. This is usually evident with the chorus or certain images/events reoccurring throughout a video. This can be done for the effect of the song to be more memorable and stick into the readers mind. The lyrics or image repeated may also be done so to attract the viewers to certain parts and keep the viewer constantly entertained. With the many different styles, Goodwin decided that it can be said that there are three types of relations between songs and videos: Illustration, Amplification and Disjuncture.

Illustration is a very simple video in which you see what is in the lyrics. It is quite clear to the audience that the story in the lyrics is being replayed through the video. For example, in the music video below of 'Same Girl' as the two artists are describing the girl and their actions, the female actress is simulataneously being visually presented in the video.

Amplification is where the story told is somewhat similar to what the artist is singing as at some times we see clear levels of illustration. However the overall storyline differs slightly giving off different interpretations to what we may have expected in the music video. The example of 'LaLaLa' is a good one, as the child and other actors illustrate some of the lyrics in the music video but the storyline is ambiguous.

Disjuncture has the music video very different to the both the lyrics and story told through lyrics. The lyrics could contradict the music video or just have very little connection to it. The video presents drugs and stereotypes whilst the lyrics are speaking of the artists upbringing and speaks of women, which we hardly see in the video.

RESEARCH - Analysing Previous Student Music Video

Theoroms

In the student video, they follow closely with Goodwin's theory. The artist plays the character in the music video and makes eye contact (or looks at the camera) to draw their consumers in to their video.
Like in Goodwin's theory, we can identify what is the verse, chorus, outro etc in the song from the base tracks used, the student video uses two different base tracks to show this, the alleyway to show the first verse and chorus, the abandoned warehouse for the second verse and chorus and a mixture of both for the final.
A mixture of illustration and disjuncture (though it has more disjuncture than illustration) is used in the video to portray the lyrics of the song.(E.G Dystopia and the almost devil like drawing on the door) 

Though the MV doesn't follow Mulvey's theory of the male gaze and objectification of women and dismemberment directly, it can be argued that their is a few parts of the music video could categorise in the objectification of women
In a sense she is dressed a bit provocatively,, in the alleyway base track  she has a bit of her stomach showing which could be seen as her being provocative  Like this, in the second scene, she has a dress that covers her body but the dress is quite short and her cleavage is exposed at times and her sensual movements and caresses which could also attract the male gaze since it almost screams and symbolise her sexuality and would lead to males possibly focus on her legs and cleavage in particular.


Throughout the MV, we see a a few jump cuts. The student video instead focuses more on editing of the different base tracks and using multiple angles but at the same distance.
2 base tracks, (though it seems like they've used 3 base tracks) has been used. They cleverly used the first base track and second to create a juxtaposition of light and dark,freedom and being trapped.
The camera is constantly travelling in the music video, for the majority of the time, the opposite way the artist is moving, tracking the artists movements and zooming in.

RESEARCH - Laura Mulvey's Theory

Examples of videos:

Lady gaga takes of her clothing and all the men are watching her. She is wearing very less clothing which pleasures the males. She is also dancing to males which leads to Laura Mulveys Theory.

-  Men taken top off

- Women with clothing on

- Men Show body not face

-Empowering the women

(RESEARCH) - Carol Vernallis Theory

Carol vernallis theory

The main points of carol vernallis are:

• The rule of editing in film and TV is broken which draws the audiences attention.
• Edits are used to draw attention (Special effects)
• The use of jump cuts and match cuts are used more often
• Base tracks and used to give structure
• The use of camera moves with the music video

                  Use of editing on both videos:

• Jump Cuts
• Slow Motion
• Base Tracks
• Special effects
• Editing in beat with the video

Examples:

PSY - GANGNAM STYLE

Rizzle Kicks - Lost Generation

Use of editing on both videos:

• Jump Cuts
• Slow Motion
• Base Tracks
• Special effects
• Editing in beat with the video

RESEARCH - Laura Mulvey's Theories

Representation of Gender in Music Videos

"In a world ordered by sexual imbalance, pleasure in viewing has been split into having the audience perceive the male as dominant and the female as conforming/passive."

Representation of Women is MV's
- In some MV's, women are objectified. They do not seem to be represented as humans but as objects the male artist can play around with. This is conveyed through the provocative nature woman in MV's act with, the revealing clothing they wear and the dismemberment or women in MV's. It's common for music videos to focus on certain part of women rather than them as a whole.

Genres This Mostly Happens In
- Objectification of women mostly happens in the Hip Hop, RnB and Rock genres.

Artist Who Rebel Against/Challenge This?
- Female rappers such as Queen Latifah and Missy Elliot reject this objectification of woman as well as artists such as Beyonce and Madonna and instead promote female empowerment.

Analysis of Music Videos on Representation of Gender

Missy Elliot 'All N Ma' Grill'

- From the perspective of a female
- Missy Elliot is all covered up, rejects the Mulveys' theory of females shown as passive and conforming since she's shown to be independent
- Female traffic warden, women doing jobs men would do.
- Missy Elliot is the dominant one
- Empowering females
- Sub-inverting what Mulvey says about the objectification and passiveness of women is music as the man is the one who is dismembered and shown as a sexual object.


Dizzie Rascal 'Holiday'

- 'The male gaze'
- Dismemberment of the female body'
- Blatant example of the male gaze when the man at the door checks out the woman who walks though
- ^ Highlighted certain parts of the females body.
- Artists is surrounded by females in bikinis (There is so many of them that this makes them just bodies, objects)
- Men are empowered

Other Videos:

Duffy 'Stepping Stone' (Empowers Women)

Big Sean 'A$$ (Dance)' (Objectification of Women)

[RESEARCH] Analysation of a Previous Student Music Video

RESEARCH - Carol Vernallis Theories

In her novel 'Experiencing Music Video: Aesthetics and Cultural Context (2004)'. The main points of Vernallis's observation of MV's was:

- The tradition of continuity editing seen in film and TV is broken so the consumers attention is drawn to the screen;
- Edits may be really obvious to the consumers as to draw attention to itself. (E.G. Special effects)
- Unlike films and TV, MV's use jump cuts rather match cuts.
- The camera may move with/to the tempo of the music but it is most likely for the edits/cuts to follow the tempo, on the on beats of the song.
- A master shot/base track is used to give the MV a structure

Rizzle Kicks 'Lost Generation'

Jump Cuts - When he's making breakfast
Dancing as a group
Most cuts were within the house
Slow Motion -  When he jumped on the sofa
When the woman was dancing
When the extra was break dancing
Obvious Edits - Using the phone, watching themselves on YouTube
The smashed camera effect at the end of the video
TV scene, watching themselves on the TV
Opening texts at the beginning
Camera Moving in Time With Music - Shaky camera movement
Edit on the offbeat
Follows the artists actions than the pace of the song
Camera tilts
Sometimes the scene moves not the camera
Artists Making Eye Contact With the Camera - More eye contact when the artists aren't part of the narrative
Extras don't look into the camera
Repeat Shots of the Artist/Performer - All the locations were repeated
Use of Tracks - 6 Base tracks
Big Brother chair scene
X Factor scene
Sofa scene
In the kitchen scene
The park scene
The car park scene
Editing in Time With Beat of Song-  Mostly edited to the beat but at times it's edited to the off beat. (Disjuncture)
Edits match the tempo of the song

Other MV's which follow Vernallis Theory on Music Videos

Donaeo 'Pow'

The Police 'Every Breathe You Take'
The fades match the tempo of the song.

Notorious B.I.G 'Mo Money Mo Problems'

RESEARCH - Function of Music Video

What is the function of a music video?

Music videos were first created in 1970 and seen as a whole new step to how we, as the audience, can enjoy music. Since then Music Videos have become the central point of promoting an artist or band, along with many other functions. Music video also have the purpose to entertain, attract and make money. Music videos are very different to other media on television as they are shorter than conventional broadcast media and created very differently to everything else. They can tell a story or just be created to provide visual pleasure, but is almost always created as a performance from an artist. There is singing and dancing often going on and most music videos have many cuts and play their pace to reinforce the song tempo. MTV (Music Television) is an American entertainment channel which is most known for providing a platform for music videos.

A very popular music video is Thriller by Michael Jackson which changed from the usual conventions of what we might have expected. The 14 minute long video includes a short movie-like snippet, and proved to be benchmark for many music videos which came after it. Reaching world-wide success, Thriller was first of many music videos which adopted a much more sophisticated feel. It also conforms to the best music video form as it does best to entertain the audience, with well prepared outfit and location planning. The whole music video is created to ensure the audience is constantly engaged with the music video at the same time, which is done through fast cuts and movements, which indirectly generates attention towards the artist himself.

RESEARCH - Analysis of Genre

Arctic Monkeys 'Look Good on the Dancefloor'

Setting/Location - Warehouse? A small gig building
Costume - Normal clothing
Edit - Cuts are timed with the tempo of the song
Shot Types - Close up and mid shots on main singer, long shots on the band as a whole. Tilted pans of the instruments, mid shot on the drummer.
Movement - Shows length of the instruments


Franz Ferdinand 'Take Me Out

Setting/Location - Greenroom
Costume - Normal cloths, Causal smart look
Edit - Cuts are timed with the tempo of the song
Shot Types - Mid/close up's on lead singer, long shot on the whole of the group
Movement - Tilted pans

The Killers 'Somebody Told Me'

Setting/Location - Normal cloths, Causal smart look
Costume -  Normal cloths, Causal smart look
Edit - Cuts are timed with the tempo of the song
Shot Types - Close up and Mid shots on the lead singer then to the drummer or close up/mid shot of the lead singer then long shot of the whole band.
Movement - Tilted pan

From the analysis of these three MV's from the Indie Rock genre, we can see that there is an obvious relation between the three that defines the genre.
All three use tilted pans, which are mainly used to highlight the props/instruments (I.E. Drums, Guitar, bass etc) and highlight what genre the music is from. The titled pan is used to show the whole length of the instrument as it is such an important fundamental of Indie Rock.

The formation of the band members functions the same way as the tilted pans. In all three Music Videos, the main singer is a front, bassist on the left, second guitarist on the right and drummer on the back. This formation signifies what genre the bands belong to as it is used widely by most Indie as well as Rock bands.

RESEARCH - Andrew Goodwin's Theory

Research - Andrew Goodwin's theory on music.

Andrew Goodwin felt that tradition narrative analyses E,G using ideas such a Todorov's equilibrium. He believed this because MV's approach narrative in a different way from films and novels.

- Pop videos are built around songs and often do not have the tradition pose of equilibrium.

- The pop video sees the artists as both a narrator as well as character

- The singer often looks directly at the camera to try and attract the consumer at home with the MV

Unlike Films and TV, Pop videos rely on repetition. Videos repeats images in the same way the song repeats the verse and choruses.

- The repetition in songs of parts ad rhythms of other songs (intertextuality) means that we become familiar with the genre and have certain expectations

MV's often have a form of closure and ending. The song as well as the MV builds to a climax or to a constant repetition before fading away.

- Pop videos have easily recognizable features. MJ used yelps and twirls in his videos.

- Women are portrayed in a way to have them become objects of male desire (particularly true with the hip hop and heavy mental genres)
- Though artists such as Beyonce Madonna deliberately present themselves in this way but loose their passiveness by looking directly at the viewer through the camera

- MV's also try to cut their audience segmentation and appeal to both young and older fans. The video will often feature footage or/and images of them in their younger says.

- OST tracks often incorporate images from the film in the video.
E.G.

- it can be said that there are three types of relations between songs and music videos:

Amplification (Macklemore 'Same Love'

Disjuncture
B.O.B ft 2Chainz 'HeadBand'

Illustration (Chiddy Bang 'Opposites Of Adults')

(RESEARCH) Andrew Goodwin Theory

Examples for each three categories:

 Illustration - Jessie J (Price Tag) - "Money,Money,Money", Shows a tree full of money

Amplification - Bruno Mars (Treasure) - "Treasure" , He means the girl is the treasure

Disjuncture - Dido (Thank You) - "Not so bad" The door gets knocked down

RESEARCH - Copyright Clearance for Music Video

Research - Copyright Clearance 

Requesting Copyright Clearance for 'Still Breathing - Sneakbo' 

Playhardrecordings@gmail.com

3^rd August 2013

----

Dear PlayHard Recordings,

I'm emailing to request for the copyright permission to use part or whole of Sneakbo – Still Breathing'.
I am a student of A Level Media Studies and for my Advanced Portfolio I will be working in a group to produce a promotional package for the release of a new album track. I would like to request permission to use the above track for this project.

The finished project will not be made available publicly and will be used solely for coursework purposes. The holder of the original copyright will be fully acknowledge in the finished project.

If you do not hold the rights for this song I should be grateful if you could forward this request to the appropriate person, or return it to me with the contact details in order that I might approach the copyright holder directly.

Yours Faithfully,

Nazim Uddin

NazimU95@gmail.com

REFLECTION - Music Video Remake

Reflection - Music Video Remake

Below is a link to the remake of Queen - I Want To Break Free that I had produced in June 2013 along with the original.

http://candistudentsummerwork.blogspot.co.uk/2013/06/set-3-marisadan.html

RESEARCH - What Is A Music Video

REFLECTING - Copyright Permission

REFLECTION - Looking back at AS

AS Reflection

The AS year was the first year for me as a Media Student and the very first experience I had with a camera and several programmes I had to use to construct my thriller opening & music video. This meant that I had to pick up many new skills along the course and develop them with each try. The four main aspects I had learned when it comes to Media is: Mise En Scene, Sound, Editing and Camera. Within each section there are many skills which helped me with my AS coursework. Below are some skills I have notably improved and developed which may be very useful for me this year.

• Adding Titles 
• Rendering Files
• Rule of Thirds
• Final Cut Pro
• Cutting and Shortening Files 
• Teamwork
• Working with Macs
• Final Cut Pro
• Camtasia
• MPEG Streamclip
• Using the Camera
• Foley sounds
• Setting up Tri-Pod
• Photobucket
• Prezzi
• Transitions
• Photoshop
• Wordle
• Blogger
• Vlogging
• Quark

Most of these skills will be very helpful for me to develop and carry onto the A2 year. With some further practice I hope to reach my full potential in utilizing every skill which will support my coursework.

REFLECTING - Music Video Remake

MC Hammer 'Can't Touch This' Remake

Though we made a storyboard which was a replica of the actual Music Video, we ended up venturing away from it and improvising whilst having fun and I think that had a great effect on the mood of the MV.
I think i'd like to do the same with the MV i'll have to do and enjoy it and have the artist rather than pretending to enjoy it because it brings up a goof mood to the  MV

[RESEARCH] Carol Vernallis Theory

Summary of Carol Vernallis Theory

• The rule of continuity editing is broken which attracts attention
• Edits are obvious to draw in the audience e.g. special effects
• Jump cuts are usually used
• Base tracks are used to give the video structure
• The camera may move in time with the music

Avril Lavinge - Here's to never growing up

In the first picture, it conveys Avril (female artist) introducing her from a dark background, where we cannot see her. This suggests that she is already a well known artist, who doesn't really need to promote herself like new artists. The second and third image, are base tracks that cut up the continuity of the music video. This allows the story of  a high school dance to be cut up, into intervals at a time. The affect of this editing, allows the artist to inject her character and personalty into the music video, it is catchy and up beat. The changing scenes cuts to the beat, making it appealing and not boring as it is a pop-punk song.

P!nk - Perfect

These scenes, tell a story of growing up from a young child to an adult. This story is broken up by base tracks from the future of this young child. The story tells a life, explaining the struggles using jump cuts, meaning from one jump to another, it is from one age to another. The jump cuts help create dimension, and essence of illustration (Goodwins Theory) to help the audience visualize the issues this character went through. This moving to the the slow beat of this song, using fades and dissolves (editing) also enhance the audiences visual imagination, feeling sympathy for this character/ Also, for anyone who is going through this too, P!NK looks into the camera making them feel involved which helps attract the audience.

This base track, is where the female artist sings the song, which is in flow with the beat. The editing, of the past fading into the background suggests that she is reminiscing about the past and singing her sorrows. This editing helps the audience think about their past, and if they are involved they will get in to this song, hence promoting the artist as a whole. Furthermore, this song is very deep, which ended with blood and tears, it goes out to the teenagers mostly and this strong music video is helped by the base tracks and cutting up the story, making it more intense and wanting to watch till the end.

This is the character from the future, she seems miserable at the life she has had. This is conveyed by the camera positioning, a close up of her face and shoulders, allowing the audience to see her puffy eyes - hence sympathize with her.