Welcome to Group 26's blog.

Thursday, 26 September 2013

[ANALYSIS] Previous student video


14. Hannah Dang, Hanna Stollery, Remina Akhtar, Nadia Begum

The Genre for this music video is R&B and Dubstep.

This video uses Carol Vernallis Theory as it uses a lot of editing in the music video which draws attention to the audiences. The editing were mostly reflections and fades and filters throughout the video. It also had a lot of jump cuts, match cuts and base tracks throughout the music video. This also uses Goodwin's theory as the artist looks directly at the camera to make eye contact to the audiences. In this music video, there are many base tracks. We can identify the base tracks which is the streets, the part where she is projected and the part where there is a broken car at the top. There were also repetition in the music video. This Music video is a disjuncture as there is no connection between the lyrics and video. In this video, there were no male gaze except that she was wearing short jeans which shows her legs.

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