What is the function of a music
video?
Music videos were first created in 1970
and seen as a whole new step to how we, as the audience, can enjoy
music. Since then Music Videos have become the central point of
promoting an artist or band, along with many other functions. Music
video also have the purpose to entertain, attract and make money.
Music videos are very different to other media on television as they
are shorter than conventional broadcast media and created very
differently to everything else. They can tell a story or just be
created to provide visual pleasure, but is almost always created as a
performance from an artist. There is singing and dancing often going
on and most music videos have many cuts and play their pace to
reinforce the song tempo. MTV (Music Television) is an American
entertainment channel which is most known for providing a platform
for music videos.
A very popular music video is Thriller
by Michael Jackson which changed from the usual conventions of what
we might have expected. The 14 minute long video includes a short
movie-like snippet, and proved to be benchmark for many music videos
which came after it. Reaching world-wide success, Thriller was first
of many music videos which adopted a much more sophisticated feel. It
also conforms to the best music video form as it does best to
entertain the audience, with well prepared outfit and location
planning. The whole music video is created to ensure the audience is
constantly engaged with the music video at the same time, which is
done through fast cuts and movements, which indirectly generates
attention towards the artist himself.
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