(RESEARCH) - Carol Vernallis Theory

Carol vernallis theory

The main points of carol vernallis are:

• The rule of editing in film and TV is broken which draws the audiences attention.
• Edits are used to draw attention (Special effects)
• The use of jump cuts and match cuts are used more often
• Base tracks and used to give structure
• The use of camera moves with the music video

                  Use of editing on both videos:

• Jump Cuts
• Slow Motion
• Base Tracks
• Special effects
• Editing in beat with the video

Examples:

PSY - GANGNAM STYLE

Rizzle Kicks - Lost Generation

Use of editing on both videos:

• Jump Cuts
• Slow Motion
• Base Tracks
• Special effects
• Editing in beat with the video