RESEARCH - Analysis Of Cross Media Promotion Package

Album Cover Name: Unorthodox Jukebox

Key Features highlighted:

• Monkey (brown)
• Colours - Black, Brown, White, Red and Gold
• Font - Red and Black

Music Video single Bruno Mars - Treasure

• Colours - Gold, Black, Rainbow
• Props - Guitar
• Costume - Red suit

The red costume, is worn throughout the band members, back up members and the artist himself. Indicating that this is one group who plays and acts together, this helps the audience identify that red costumes belongs to Bruno Mars. This the props, of guitars, microphone, and drum kits suggests that the act is on a stage performing to the camera or to an audience. The red costumes, matched with the red font on the front of Bruno's album. Thus the background/setting of the music video is black, which also matches with the album tittle. This synergy is good for promotion, because audience are able to notice the black and red theme colours, and match it to the album. Thus the gold colour, which is shown on the album rims, matches with the golden globe light in his music video, these 3 colours are memorable for the audience.