RESEARCH: Carol Vernallis

Carol Vernallis Experiencing Music Videos

Carol Vernallis made some key points regarding editing and camerawork use in music videos. She had come to the conclusion that edits are much more frequent in Music Videos and tend follow a rhythmic base. The editing in videos is much more obvious which makes it stand out and attract attention. 

Here are some main points she had made:

- Rules of 'Continuity Editing' are often broken to draw attention to what is happening, this is different to what we may see in TV shows. `

- Edits may be intentionally made to be very noticeable in order to draw attention to the artist. Special effects may be used.

- Consistent use of Jump Cuts

- Many base tracks used to create a story or structure. 

- Camera and edits moving to the beat of the music.

This is a video which illustrate some points Carol Vernallis has picked up on:

There is clearly many jump cuts happening in this Music Video. The jump cuts are keeping the reader constantly engaged with what is going on in the screen. There is some camera movement but the edits are most obvious in moving to the beat of the music.It is also quite clear a number of base tracks had been used, which reappear at certain points of the music video eg: chorus, repetition of a word etc.