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Tuesday, 24 September 2013

RESEARCH - Analysing Previous Student Music Video




Theoroms

In the student video, they follow closely with Goodwin's theory. The artist plays the character in the music video and makes eye contact (or looks at the camera) to draw their consumers in to their video.
Like in Goodwin's theory, we can identify what is the verse, chorus, outro etc in the song from the base tracks used, the student video uses two different base tracks to show this, the alleyway to show the first verse and chorus, the abandoned warehouse for the second verse and chorus and a mixture of both for the final.
A mixture of illustration and disjuncture (though it has more disjuncture than illustration) is used in the video to portray the lyrics of the song.(E.G Dystopia and the almost devil like drawing on the door) 

Though the MV doesn't follow Mulvey's theory of the male gaze and objectification of women and dismemberment directly, it can be argued that their is a few parts of the music video could categorise in the objectification of women
In a sense she is dressed a bit provocatively,, in the alleyway base track  she has a bit of her stomach showing which could be seen as her being provocative  Like this, in the second scene, she has a dress that covers her body but the dress is quite short and her cleavage is exposed at times and her sensual movements and caresses which could also attract the male gaze since it almost screams and symbolise her sexuality and would lead to males possibly focus on her legs and cleavage in particular.


Throughout the MV, we see a a few jump cuts. The student video instead focuses more on editing of the different base tracks and using multiple angles but at the same distance.
2 base tracks, (though it seems like they've used 3 base tracks) has been used. They cleverly used the first base track and second to create a juxtaposition of light and dark,freedom and being trapped.
The camera is constantly travelling in the music video, for the majority of the time, the opposite way the artist is moving, tracking the artists movements and zooming in.


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