Andrew Goodwin felt that tradition narrative analyses E,G using ideas such a Todorov's equilibrium. He believed this because MV's approach narrative in a different way from films and novels.
- Pop videos are built around songs and often do not have the tradition pose of equilibrium.
- The pop video sees the artists as both a narrator as well as character
- The singer often looks directly at the camera to try and attract the consumer at home with the MV
Unlike Films and TV, Pop videos rely on repetition. Videos repeats images in the same way the song repeats the verse and choruses.
- The repetition in songs of parts ad rhythms of other songs (intertextuality) means that we become familiar with the genre and have certain expectations
MV's often have a form of closure and ending. The song as well as the MV builds to a climax or to a constant repetition before fading away.
- Pop videos have easily recognizable features. MJ used yelps and twirls in his videos.
- Women are portrayed in a way to have them become objects of male desire (particularly true with the hip hop and heavy mental genres)
- Though artists such as Beyonce Madonna deliberately present themselves in this way but loose their passiveness by looking directly at the viewer through the camera
- MV's also try to cut their audience segmentation and appeal to both young and older fans. The video will often feature footage or/and images of them in their younger says.
- OST tracks often incorporate images from the film in the video.
E.G.
- it can be said that there are three types of relations between songs and music videos:
Amplification (Macklemore 'Same Love'
Disjuncture
B.O.B ft 2Chainz 'HeadBand'
Illustration (Chiddy Bang 'Opposites Of Adults')
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