PLANNING - Incoporating Synergy

When analysing multiple artists music videos, their album cover and their adverts. I found that they all had something in common.

- They all had a colour scheme that used the maximum of four colours that would be used across the MV, album cover and adverts for the artist.

- The colour scheme would be incorporated into the clothes worn by the artist and the props and setting.

- They had some sort of visual/illustration link to the artist so the audience would recognise that this specific product belonged to the artist. (I.E. Image of the artist being on all three products)

Our main source of synergy for our artist Leon Cross are the following:

• Clothing, because of his surname, we decided to incorporate clothing with crosses or a cross design on it which would be used in all three products.

• Some type of visual that will be incorporated in the products, will most likely be the image of our artist.

• We'll finalise on one colour scheme which will be used in all three products the clothing of Leon Cross

Try our video maker at Animoto.