[RESEARCH] Audience is Key

The audience is a vital marketing strategy that is needed to be met, in order to increase sales and popularity of the album single, or and media products in fact.

Olly Murs song targets the young teenage female generation, who is overwhelmed and fascinated by his outlooks, voice and talent. He became popular, and creating fan bases when he entered the X Factor which he already has a fan base.

In our media product, we aim to also target the music video to female teenager because whole song is based on a chasing a girl. Females love the idea of being hard to get, and through the lyrics it conveys a ordinary male who wants to get to know a girl which in a females perspective, is engaging and fun! The song lyrics comfort girls in a way where, it satisfies their imagination, alongside a really catchy rhythm and quite unforgettable.


The fans here, convey that Olly's fans are predominantly females which deduces that our target audience will be of the same, female teenagers.