Olly Murs uses websites to mostly promote his music as his target audiences are teenagers/ young adults which uses social networking sites to search up for things in the modern time. He also uses bright colours to attract the audiences towards the website and by using the "Cartoony" look it makes younger people go onto the website as they would think it is fun. On this website he also puts up his latest song to promote it to his fans and keep them updated so that they could always come back to the website which promotes himself aswell.
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