[RESEARCH] Synergy & Branding

Ed Sheeran Synergy & Branding

Genre :
Our Genre is going to be hip hop because as a group we thought that hip hop music would suit more and it would be much easier to lip sync as we all listen to the hip hop music.

Artist:
There are lots of artists that are in the category (hip hop) and I decided to look at a artist that is well known in brand and music which is Ed Sheeran.

Album Name:

In this album, there are a lot of key features that are highlighted such as the orange colour, white title and the font of the title is the same throughout the back of the album cover. The white cat paw next to his name represents one of his music videos where he shows his pet cat in the video which links. The orange might represent his orange hair as his hair is ginger which goes well with the background of the album cover.






Synergy:
Ed Sheeran uses his music in his album to convince the audience's to buy his product to give him profit. For example the back of his album has his music which attracts the audience's to buy the album as his album is well known. He also only has his music at the back of his album cover for them to only look at the music that he has produced which is most important to him.




Branding:
Branding is when cross media is used to attract the audiences which allows the audience to recognize the artist through their products. Ed Sheeran brands himself with the cat paw next to his name on the album so that when the audience see that logo, they would know that it is him and the mixture of the colours white and orange is really unique on albums.