Our artist targets young female teenagers which are all attracted by the artists looks, talent and their songs. During our research, we realized that female teenagers are mostly interested in how the artist looks and how old the artist is as they like it if they are in the same generation or age group. To grab their attention towards our artist, we need a artist that have good sense of clothing and looks.
Our wider audience would be younger audience's similar to one direction's wider audience of people around the age of 13. By doing this it will increase popularity and sales as most artists get's their popularity over young teenagers.
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