RESEARCH - Reaching Target Audience

Since our artists Leon Cross is a male artist in his early twenties we gave him the audience demographic of teenage girls between the age of thirteen and nineteen.

Using the artist Olly Murs as a case study, we found that the main way to appeal to are target consumers was though the internet and social media since they are platforms widely used by people in the age group of our target audience.

I noticed that music artists specifically use MySpace and YouTube to promote themselves since MySpace is seen as site that artists use worldwidely and YouTube is a platform for them to present themselves.
The artist Olly Murs has all social networking, a Facebook page, Twiiter account, MySpace, Vevo, Official Page which results in him having maximum access to his target consumers