Incorporating Synergy
The synergy will be incorporated through our digipak, music video and album cover. We highlighted the artists surname 'Cross' as being significant branding for our artist. We will use the cross sign across all three media products especially in the music video through clothing. The image of a cross is expected to appear on all three products very similarly and become a well-known logo for Leon Cross. We liked this idea as it was rather ironic with his surname and seemed easy to remember and a unique way to remember our artist. The other synergy we wish to use along all 3 media products is the braces. As a group we have decided to use braces in our music video, replicating the look of many young pop stars in todays age and then incorporate it into advert and digipak, giving Leon Cross a young fresh look & something for the fans to remember him by.
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