PLANNING - Industry

In my group pitch, we touched a bit on the subject of the company we would want our artist to be signed to!
We decided that we would want Leon Cross to be signed to EPIC records, the subsidiary company of SONY BMG Entertainment.

We thought it would be a ideal company since that have many other artists who are under the same genre as our artist, pop.
When researching into what artists were signed to EPIC records, we found that many British artists such as JLS, Alexandra Burke,  and Cher Lloyd were has contracts with them.

Since our artists Leon Cross is a pop artist, we followed the convention and found a conglomerate company for him to be signed to since usually only artists from genres such as punk rock or indie are signed to independent companies.
Because they're a sub unit of a conglomerate company, it means we will have a lot of budget to spend on promotion and distribution of our artists via posters, social networking, TV adverts etc
Meaning that we would be able to afford widespread promotion of our artist and guarantee that we reach our target audience as much as we can.