[PLANNING] Pitch DRAFT

Concept : The relationship between a male chasing a female when he encounters her at the park.

Song Choice :
- Olly Murs - Hey You Beautiful - There wasn't a music video for the original song, so using the initiative to create a unique new music video will help attract a wider audience.

Brand Image :
- The artists name is 'Leon Cross', he is similar to the One Directioners or perhaps Union J but as a solo artist.
- The male artist will be wearing braces as it mirrors the chosen artist name of Leon 'Cross'. He will also be wearing modern style teenage clothing as he is trying to attract the female audience. To connect to the wider audience through the use of different costume changes, a more sophisticated look will attract young female adults, using modern casual shirts.

Initial Idea : 
Our ideas of the skateboarding in the park, was inspired by the hipster-look Olly created for himself. Using this, the idea of skateboarding came in where one of Olly Murs video has people skating at the back. Using the skateboard as the main prop, differentiates it from the setting and actual artist. Indicating that the male artist Leon Cross will use the skateboard as the main prop to chase the female in the video.

Audience 1: 
We are predominately targeting at the young female teenagers, through the male artists outlooks. His costumes, One Direction inspired will enhance a wider audinece because girls as young as 13 may be intrested, or perhaps young female adults as well. Thus, the male gaze thorugh his outlooks as an individual helps atrract a female fan base.

Audience 2 : 
Since our audience are young female teenagers, we would need to attract them with mostly their outlooks and costume as these are the main things that they look at on all the other young artist such as Olly Murs. In our video, we expect the audience's to see the story between the relationship between our two characters as most young teenagers are affected by love and relationships. As we looked into Olly Murs's fan site, we realised that they are really obsessed with him and all love him, so our goal is to make our artist famous and make people like him.

Setting and Location:
We will be filming in various locations such as Skate park in putney bridge, Duchy Street and Kensington. We decided to do the skate park in putney bridge because we thought that the location of the skate park looks really nice and it fits our theme. We chose Duchy Street because it is a really good scenery and fits with the urban mood of the song.  Kensington as it is a really posh area and we thought it would be unique if we filmed it in a posh area as most of olly murs's videos are in urban areas.

Costumes:
There will be 3 sets of costume changes as we have 3 main location so as a group we decided for each location we would have different costumes. The main costume that our artist would be wearing would be braces which represents his name "Leon Cross" which we thought would be a good synergy between the name and the costume he would be wearing. The female would be wearing an urban outfit   as she would be skating so she would look like a skater.