Logos is essential for branding, and Leon Cross needs a logo to be recognized through merchandise, or other media products. This enhances his brand image because his logo will be recognized to his fans, or potential fans. Creating potential logos for Leon Cross, to brand on his synergy products like the Magazine Advert, or the Single cover. This will create a sense of belonging for Leon, as he has his own iconic peice of art that people are able to recognize and acknowledge him through.
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