Following the guidance of Olly Murs and other 21st century artists, we will use social media as the main way to promote our artist Leon Cross to the consumers.
Social networking is what's mainly used by teenagers so by our artist promoting via social networking, we will be appealing to our target audience though sites such as Vimeo, Twitter, YouTube, MySpace and Facebook.
It creates a sort of 'rapport' and 'relationship' between our artist and his fans since the fans can post on the Facebook wall or tweet him
It also enables them to keep close track on his activities as they would be updated on his daily activities.
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